Zuffa Boxing’s Dana White will be going all-in on the sweet science beginning in 2026 with a dozen events and a roster of about 200 fighters.
White and company do not plan on working with other promoters or the major sanctioning bodies, and will eventually rank and award its own belts to its roster.
White is also one of the leading figures at the forefront of the
TKO Group-backed Muhammad Ali American Boxing Revival Act (H.R. 4624), a bipartisan legislation which has been met with mixed feedback across the combat sports space.
The bill preserves the Ali Act but aims to “to provide professional boxers with more career opportunities, better pay, and greater safety protections.” Many principals across boxing believe altering the existing federal regulations will lead to market control, one-way negotiations and suppressed fighter pay.
White elaborated on the plans he has in place in an interview on the "3 Knockdown Rule" hosted by Mario Lopez and Steve Kim.
“I'm definitely not trying to get rid of [the Muhammad Ali Act],” said White. “We're going to add on to it. I think the Ali Act was done with the right intentions. Just because it was put in place, it doesn't mean it works, and it doesn't mean it fixes anything. It actually complicated a lot of things. And here is the reality: If you look at where boxing was and where it's gotten to now, it got to a place where it took Saudi Arabia money to make any fights that you might want to see. It's not sustainable. You can't do that long term ... Turki Alalshikh is very passionate about the sport and he's done incredible things in a short amount of time, but if you don't turn it into a real business, it is not sustainable.
“Not one word is going to be changed [in the Ali Act] — not one thing. There is just going to be an add-on to the Muhammad Ali Act. If you are a fighter, you can stay exactly under the way it is now, or come bet on me and fight in our organizations. There are going to be plenty of options.”
The California State Athletic Commission unanimously voted 6-0 last week during a public hearing to support the Muhammad Ali American Boxing Revival Act.
Separately, Zuffa Boxing recently landed a media rights deal to stage its shows on Paramount+ adjacent with UFC programming.
“I have a lot of work to do over the next five years, but I am looking forward to it,” said White. “[My vision for Zuffa Boxing] is pretty simple — you start from the bottom and start to build the sport back up from the ground up, and turn it into a business like we did with the UFC.
"What I mean when I say that is restoring faith in boxing fans that when you tune in, you're going to get a good product from the first fight of the night to the last fight of the night, and the best will fight the best. The live event on television will be amazing, and the live event in house will be a great experience.
“The best are going to fight the best and losses probably won't matter as long as people fight their asses. People care about seeing great fights. I’m going to travel this thing to places in cities [other major promoters] normally wouldn't.
“When you look at the way the UFC was built, I took all of the things I loved from boxing, and all the things I hated about boxing, and built the UFC. I will do the same exact thing with Zuffa Boxing.”
Manouk Akopyan is The Ring’s lead writer. Follow him on X and Instagram: @ManoukAkopyan