Paramount announced a partnership with Zuffa Boxing on Monday morning that will make the company the exclusive streaming and TV partner for the new promotional company in January.

The deal will begin with 12 boxing cards on Paramount+ in 2026 and is expected to grow in later years. It is also possible that select boxing events will eventually be broadcast by CBS, also owned by Paramount, and other linear Paramount platforms.

CBS is the most-watched broadcast network in the United States.

Paramount+ and CBS will also become the exclusive home of UFC starting in January. The companies announced a seven-year agreement last month that will pay UFC a total of $7.7 billion.

Zuffa Boxing was formed by TKO and Sela, a leading entertainment conglomerate. The company is led by UFC president and CEO Dana White, Turki Alalshikh, chairman of Saudi Arabia’s General Entertainment Authority and owner of The Ring, Sela managing director and CEO Dr. Rakan AlHarthy and WWE president Nick Khan, also a TKO board member.

“This partnership with Paramount reinforces our vision to redefine the way viewers consume boxing,” Alalshkih said in a statement. “More fight fans will now have access to watch some of the most exciting boxers around. We have seen the proof that the appetite is there. This is the future for live boxing coverage and will ensure the sport continues to thrive.”

Zuffa Boxing entered boxing on the grandest stage earlier this month when it promoted the Canelo Alvarez-Terence Crawford super middleweight title fight at Allegiant Stadium in Las Vegas.

Crawford upset Alvarez by unanimous decision to become boxing’s undisputed 168-pound champion before a capacity crowd in excess of 70,000. Crawford’s win over Alvarez also drew more than 41 million viewers worldwide on Netflix.

The Zuffa Boxing-Paramount partnership will expose prospects, contenders and eventually world champions to an expansive audience. Announcements regarding Zuffa Boxing’s first show on Paramount+ will be made at a later date.

“I’m excited to bring great boxing events to a global audience,” White said. “There are millions of boxing fans that will now be able to watch competitive fights with up-and-coming boxers as well as the biggest stars in the sport. Paramount will be the home for UFC and boxing fans to watch the greatest fights in combat sports.”

Its deal with Zuffa Boxing marked Paramount’s return to boxing after another of the company’s subsidiaries, Showtime, exited the sport at the end of 2023. Showtime televised boxing on premium cable and pay-per-view for 37 years before Paramount eliminated the network’s sports division in a massive restructuring that led to Paramount’s sale to Skydance Corporation.

“Paramount has long been a leader in sports and sports storytelling, and this partnership marks a bold new chapter – not just for us, but for the future of boxing,” said Cindy Holland, chair of direct-to-consumer for Paramount. “It’s a partnership that advances several of our core priorities: delivering premium sports to fans, providing audiences with year-round marquee live events, and creating long-term value through a differentiated, must-watch portfolio of content. By combining TKO and Zuffa Boxing’s world-class production and promotional capabilities with our subscribers’ passion for sports, we are confident we will deliver something truly special to boxing fans throughout the U.S., Canada and Latin America for years to come.”