Dana White has been teasing over the last week that a media rights deal for Zuffa Boxing is right around the corner.

That sentiment was further stamped recently by TKO President Mark Shapiro.

“We hope to have an announcement in the next two to three weeks on what we’re doing with boxing,” Shapiro said while speaking at the Goldman Sachs Communacopia + Technology Conference on Sept. 10.

The development for Zuffa Boxing is a welcome one for the sport, especially since there isn’t a major broadcaster married to boxing at the moment.

ESPN opted not to renew its deal with Top Rank once it expired in July after an eight-year union. Matchroom Boxing and Golden Boy are tied to DAZN, and PBC is linked to Prime Video, albeit mostly by pay-per-view events. Netflix also presents special events free of charge for subscribers, as it did Saturday when Terence Crawford beat Canelo Alvarez in the main event of a Riyadh Season show at Allegiant Stadium in Las Vegas.

“We’re looking to do two to four fights with the Saudis on a super fight scale,” Shapiro said. “And of course, I'll just remind you: We don't pay to bring the fighters in. We don't take any risk on that. We have the Saudis partner in this. We promote the event, we market the event, we stage the event, we produce the event, we do the media rights deal, and we help out on the global partnerships. And for all of that we are paid a fee, which will of course be incremental to our plan.”

Shapiro added that Zuffa Boxing is set to feature a stable of around 200 fighters.

“Zuffa Boxing, which will be our league, will be about 12 to 16 fights per year, and we are in the market right now selling media rights to those 12 to 16 fights. And then we will monetize that across the board, again in partnership with the Saudis,” Shapiro said.

“Separate and apart from that will be these super fights like Canelo-Crawford … where we’re working for a fee to be essentially their promoter and their producer and their media rights seller of the business.”

Shapiro stated in March that Zuffa Boxing was aiming to stage 12 events per year over the next five years, and separately, up to four megafights per year.

The TKO Group announced a seven-year, $7.7 billion media rights deal last month that is set to move UFC events to Paramount and CBS starting in 2026.

“We’re getting the brand, we’re getting the reach, and they’ll get the signups,” Shapiro told CNBC at the time of the announcement.

White expanded on what the combat sports ecosystem will look like with his involvement.

“If you look at what we’re doing right now, next year, with the Paramount deal, we’re going to do 44 events, between Fight Nights and numbered pay-per-view events,” White told the IMPAULSIVE podcast. “I’m going to do 12 Power Slap events next year. We’re going to do 14 [UFC] BJJ events.

“And then [there is] the new boxing deal I’m working on for 2026. Think about this: Boxing isn’t on TV right now, nobody has a TV deal. They’re doing some DAZN fights. I’ll end up nailing down a television deal for boxing, and we’ll do 16 or 18 boxing events next year.”