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Matchroom, Riyadh Season Announce Partnership For Major Boxing, Darts, Snooker Events
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Matchroom, Riyadh Season Announce Partnership For Major Boxing, Darts, Snooker Events
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Oct 5, 2025
Oct 5, 2025
3 min read
Riyadh Season expanded its partnership with Matchroom Sport beyond boxing.
Matchroom Sport and Riyadh Season announced a new groundbreaking collaboration Sunday that will cover a host of huge events across Matchroom Boxing, Professional Darts Corporation and World Snooker.
The landmark deal ensures Riyadh Season continues to play a key and visible role in some big nights ahead for Matchroom Sport, with a multi-channel partnership and the Riyadh Season brand featuring prominently across Matchroom Sport events.
Riyadh Season launched in 2019 and achieved a major milestone during its most recent Season when the number of visitors exceeded 20 million for the first time. Riyadh Season’s impact has also seen boxing and a number of sports, including snooker, transformed by delivering some of the most memorable nights in the modern era.
In its partnership with Matchroom Boxing, it has already brought some of the sport’s most exciting showdowns to Riyadh and across the globe. Cards sponsored by Riyadh Season have also been staged in the UK, United States and Mexico, attracting high-level international attention and top-tier Matchroom talent such as Anthony Joshua, Dmitry Bivol, Jai Opetaia and Conor Benn.
In the same week, snooker’s all-time greats, such as Ronnie O’Sullivan and defending champion Mark Allen, return to Saudi Arabia from November 19-21 for the Riyadh Season Snooker Championship, broadcast in the UK on TNT Sports. The tournament is best known for the unique gold ball, worth 20 points, and can only be potted at the end of a maximum 147, for an unprecedented “super-maximum” of 167 – and $1 million, snooker’s biggest bonus prize.
Darts’ biggest names will also join this year’s Riyadh Season for the first Saudi Arabia Darts Masters in January, part of the PDC’s 2026 World Series of Darts global roadshow, which will see star-studded events taking place across four continents, all available to watch in the UK via ITV Sport. The inaugural event will take place on January 19 and 20, giving local fans the chance to be part of darts’ unique atmosphere for the first time ever, while millions of fans will be tuning in around the world through the PDC’s global network of broadcast partners.
The sixth edition of Riyadh Season officially launches this month with a standout event, “Six Kings Slam,” in which six of men’s tennis’ leading players, including Jannik Sinner, Carlos Alcarez and Novak Djokovic, will compete. More boxing to is scheduled for December, when Japan’s biggest stars, Naoya Inoue and Junto Nakatani, will headline “The Ring V: Night of the Samurai,” in Riyadh.
Riyadh Season will also make history in January when WWE’s 39th annual Royal Rumble will be held in Riyadh. That’ll mark the first time the landmark event will be staged outside of North America.
Wrestlemania 43 will also be stated in Riyadh in 2027.
His Excellency Turki Alalshikh, chairman of the Board of Directors of Saudi Arabia’s General Entertainment Authority, said of the deal announced Sunday, “Riyadh Season’s reputation is built on being connected to events that carry huge and global interest and Matchroom Sport has been an important part of many of these occasions with us so far. We look forward to continuing our relationship and building on what we have already developed together to deliver even more ground-breaking and exciting tournaments and events in the future.”
Eddie Hearn, Matchroom Sport’s chairman, added, “We are delighted to enter an exciting partnership with Riyadh Season as our special relationship continues to thrive. And we’re just getting started.
“We are incredibly grateful to His Excellency Turki Alalshikh for his continued investment in boxing – and now into snooker and darts. The future is bright and we are hugely excited to deliver many more unforgettable nights for sports fans all over the world together in partnership with Riyadh Season.”
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